Before the event, get clarity on the campaign’s purpose. Is the brand trying to build awareness, announce a product, drive registrations, or celebrate a community? The answer changes what you need to photograph.
For example, a shoe campaign may need close, clean images of footwear in motion, while a race-registration campaign may need a wide images of people from the community, route atmosphere, and space for a call to action.
The race is always looking to showcase genuine reactions and encourage more people to sign up for their event.
